Should you buy the GoPro HERO now or wait? (September 2026)
Historically the GoPro HERO line refreshes about every 12 months, and the current GoPro HERO13 Black has been out 24 months (September 2024). On price, the model we track is $379.00, in line with its tracked 90-day average of $376.48 as of Aug 25, 2026. That puts it roughly 12 months past the usual refresh window, so a successor is overdue. Waiting typically costs you little, and a launch usually drags this model's price down with it.
What this is based on
Release cadence
GoPro HERO has refreshed about every 12 months, usually around September. GoPro has not shipped a new HERO flagship since HERO13 Black in September 2024, breaking a near-annual cadence, so this line is past due rather than on schedule.
Checked July 22, 2026 · source
Current model
GoPro HERO13 Black has been on sale since September 10, 2024: 24 months, against a 12-month cycle.
Checked July 22, 2026 · source
Tracked price
Currently $379.00 against a tracked 90-day average of $376.48 (low $349.00, high $429.00). These are our own recorded prices, not a list price.
Checked August 25, 2026
What GoPro HERO13 Black costs right now
The price half of the verdict comes from this product, the model on the GoPro HERO line we track and review. Every number is a price we recorded ourselves.
$379.00
Price checked 3 weeks ago. Confirm the final price at checkout.
Lowest price in the last 30 days: $379.00
Read our GoPro HERO13 Black Review: The Best Action Cam of 2025 →
How we decide this
A verdict is the release cycle's position crossed with the price's position, and nothing else. We never treat a leak or a supply-chain report as evidence: only shipped history and announcements the manufacturer has actually made. The full method, including why some verdicts say “no strong signal”, is on How We Review.
Cycle data for the GoPro HERO line was last verified against its source on July 22, 2026. We re-check every line quarterly and after any launch on it.
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